WGSN 2019 / 20 autumn and winter knitting mainstream trend analysis
- Feb 29, 2020
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2020 is just around the corner, and we are at the entrance of the next decade. Throughout history, it can be seen that the transition period is often a period of continuous changes and challenges. In 2019-2020, adaptability will become an unprecedented key. Following the core concept of the first half of 2019, WGSN, a well-known trend research institution in China, brought the mainstream trend analysis of wgsn19 / 20 autumn and winter knitting to the audience during the 2018phvalue China International Knitting (autumn and winter) Expo, and proposed three forward-looking trends, namely, unruly, craftsmanship, and strangeness, which will lead the next 10 years and mark a new starting point for innovation, inspiration and passion.针织
2020 is just around the corner, and we are at the entrance of the next decade. Throughout history, it can be seen that the transition period is often a period of continuous changes and challenges. In 2019-2020, adaptability will become an unprecedented key. Following the "echo" of the core concept in the first half of 2019, WGSN, a well-known trend research institution in China, brought "wgsn19 / 20 mainstream trend analysis of autumn and winter knitting" to the audience during the 2018ph value China International Knitting (autumn and winter) Expo, and proposed three forward-looking trends of "unruly", "Craftsmanship" and "Qiyu" to lead the next 10 years, marking a new starting point for innovation, inspiration and passion.
Personal image - in a more inclusive past, present and future, flexible thinking and imagination will release personal identity, and various styles will be accepted and praised.
With the rapid change of society, different industries and regions, consumer acceptance has increased, and brand through advocacy, give consumers to seek self reality. It will lead to the redefinition of identity, let consumers start self dialogue again, and present a brand-new multi consumer.
The uninhibited palette is young and dynamic, slightly mature but not old-fashioned, catering to the drama effect and dress trend of this season. Draw bold primary colors from different trends in spring and summer 2019, and match them with more dynamic and delicate colors. The core message is no longer resistance, but fun.
Product image - environmental protection reaches a new height, brand will integrate integrity into various industries, we will change from luxury life to quality life.
When technology is flooding our lives and everything changes so fast, instead, we start to want to slow down, get rid of technology and find the real meaning of time. People hope that the pace of life will slow down to feel the poetry in the process of life.
Craftsmanship color trend aims to create a classic design that can stand the test of time. The color in the palette has the characteristics of retro, adding a modern flavor to the medieval bakelite design. Rich colors create a more classic cross season appearance, catering to the trend of pride without losing beauty.
Natural image - in the era of rationality, people's interest in mystery and emotion will be enhanced, and our view of nature and human nature will be fundamentally changed.
In the future, people will pay more and more attention to feeling. Nature emphasizes experience, anxiety, constellation matching, music ceremony, participation in nature, discovery of the beauty of nature and so on will become the wonder of the future. Experience life from the new in nature.
The theme of Qiyu embodies the romance and mystery of nature, and at the same time adds dark fantasy. From dark black to mysterious purple and bright pink and wax, the color span is wide, presenting a magic world charm under the moonlight filter.
5 key colors in autumn and winter 2019 / 20
With the market saturation of Ganxi pink, lavender has begun to replace it. In autumn and winter 2019 / 20, moonstone violet will become the key commercial color. This confident mid tone has a different depth from the pink and wax color system, but remains light, so it is suitable for different genders and categories, including clothing and interior design.
The typical summer tone turquoise blue is refreshing in the autumn and winter of 2019 / 20. In recent seasons, diamond blue color is popular, while this blue color brings new ideas to winter color matching, perfectly matching with dim color, which also reflects the importance of cross season color throughout the year.
Recently, red has become a key popular commercial color, while in autumn and winter 2019 / 20, the influence of red continues to expand, adding many warm colors. Pumpkin latte is a perfect choice for autumn and winter. But it is also soft enough to be novel and interesting. It also applies to different categories, including fashion and interior design.
Brown has always been the key color in autumn and winter, and a little red is more gorgeous and unique. Reddish brown is an important color with duality, depending on the depth, it can be brown or burgundy. It's one of many new gorgeous neutral colors, subtle and interesting as a fashion tone.
Green is an excellent cross season color, its land style is suitable for winter, and light attribute is the first choice in summer. Compared with the previous seasons, the green of autumn and winter 2019 / 20 is more natural and dynamic, with the depth of rain. It also has versatility and is at the forefront of neutral / Fashion chromatography.