To create a value ecosystem of original Chinese fashion design, Oriental fashion day once again set off China International Fashion Week
- Feb 23, 2020
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At 15:00 p.m. on October 31, 2018, "China International Fashion Week · Oriental fashion day", the theme activity day of fashion trend release established by the Oriental Fashion Center, was staged in the first workshop of 751D Park of China International Fashion Week in spring and summer 2019.
Jean & nylah Yang Jingjing & Sun Ting, the designer of Oriental Fashion Center, who has attracted wide attention since her debut in China International Fashion Week in March this year, has released a new series with the theme of "Icelandic night" to interpret the new image of "soft and rigid" of independent women.
The inspiration of this show comes from Iceland's cold and powerful natural landscape, the mysterious scene of day and night alternation, full of sense of hierarchy and unpredictable. With "Icelandic night" as the theme, it is divided into four series: "clothes", "split", "close" and "Yao": the colors of "clothes" series are mainly black and beige, which are inspired by Icelandic peculiar landform. The touch printing of hand-painted pen and the application of pearl net yarn are full of artistry and sense of hierarchy. "Split" series is mainly black and white, which symbolizes the day and night alternate sky in Iceland. It is ethereal and free. This series adopts a combination of design techniques, simple and full of design sense and interest. "He" series is the continuation of "split" series, which adopts the pattern of black and white large grid to separate and integrate black and white again, with a sense of hierarchy. "Yao" series uses black and red patterns of water-soluble lace, inspired by the unique volcanic landscape of Iceland, like brilliant fireworks shining in the dark, mysterious and low-key. What this show shows is the pursuit of simple and rich design, the collision of color blocks, the decomposition and reorganization of structure, which is also soft and rigid, and also conveys the design concept of people-oriented in the overall design style.手绘图案
The jean & nylah brand is jointly founded by two new designers Yang Jingjing and sun ting. Among them, the new designer Yang Jingjing once worked as a designer for 7 years for the first-line women's clothing brand in China. She is one of the core designers of the group's high-end brand. The image funds developed by her are permanently collected by the group. Sun Ting, another designer, studied in Nuova Accademia Di Belle arti Milano fashion design in Italy. Her design works were selected into the 2014 Shanghai Fashion Week "joint conference of fashion design works of Chinese and British university students". With deep thought on fashion and lifestyle, the two designers work together to pursue eternal modernity and unique design sense, and create Jean & nylah brand. The jean & nylah brand believes that independent women should firmly control their lives, pay attention to their appearance and be sensitive to real quality. It is a majestic and tenacious pride under the vast sky to be far away from the noise, quiet and indifferent. Just like "everyone is in the downtown, I am only interested in the mountains and waters" in Chinese culture, it combines the pure and profound unique scenery of northern Europe with Chinese culture, which is also the essence of Jean & nylah brand.女装服装设计
In the second release, Wang Chenguang, the signing designer of Oriental Fashion Center, released his own brand Chengguang Wang 2019 spring and summer series with the theme of "graupel". His independent design concept and design style integrated with hand embroidery and hand painting are unique.
The spring and summer 2019 Chengguang Wang series presented at China International Fashion Week is themed with "graupel", which means snow beads, white opaque ice crystals falling in the air. "Good snow film, not falling elsewhere", the designer will wash the lead China completely and boldly into the new series, jump out of "HD", and explore the real self in the secular from a new perspective.
In January 2016, Wang Chenguang, a new designer, founded his own brand of the same name, Chengguang Wang. Since its establishment, the brand has adhered to the ultimate pursuit and control of details. The clothing material is mainly environmental friendly natural fiber, which is natural and comfortable. In the product design, hand embroidery, hand painting and other forms are added to make the clothing show unique and Oriental aesthetic characteristics on the basis of creativity combined with the market it faces. At the same time, the brand adheres to the concept of "we are born this way", pursues a pure, non blind and free life attitude, and is eager to "meet the real self".
Wang Chenguang, the signing designer of the Oriental Fashion Center, has been learning painting since he was a child. He is good at flowers and birds, landscape culture and migration. He relies on his unique views on fashion to perfectly combine classical traditional aesthetics and modern diversity, seeking diversity and coexistence. He is also good at extracting the essence from China's traditional culture and presenting it in modern design. Wang Chengguang, a personal brand with the same name, is good at men's wear. The overall design style is neutral and gender free.
In 2017, Oriental fashion center became a strategic partner of Dhub exhibition of China International Fashion Week, and will hold "Oriental fashion day" release activity on the stage of international fashion week every year, deepening and extending the service concept of designers. On March 28, 2018, "Oriental fashion day" was first staged in China International Fashion Week (autumn and winter 2018 Series). Liu Wei, the designer of Golden Summit Award, Xi Xiaojing, and Yang Jingjing & Sun Ting jointly presented a dazzling fashion feast, full of seats.
The Oriental Fashion Center jointly developed by China Textile Industry Federation and Qingdao Zhongfang Yilian Fashion Industry Investment Group Co., Ltd. is a smart, full experience fashion creative industry ecological park with a total investment of 10.5 billion yuan. It is the only comprehensive industrial park in Shandong Province with fashion creative design as the leading role. The park constructs the designer service system and fashion industry development platform by building international marine fashion research center, design master studio, creative workshop, Oriental Fashion Institute, maker space, online designer service platform fashion show, designer theme hotel, maritime show, fashion life customized experience Museum, Fashion Museum and other projects. At present, the Oriental Fashion Center has attracted a large number of domestic and foreign famous designers and excellent design and innovation forces, including Li Xiaoyan and Liu Wei, designers of the Golden Summit Award. As one of the important contents of the designer service system of the Oriental Fashion Center, "Oriental fashion day" has always hoped that the new and cutting-edge designers will be grafted onto a higher platform, providing them with broad growth space and rich high-quality resources, and together to create the value ecosystem of the original design of Chinese clothing. Based on the mission of service and incubation of China's cutting-edge designers, China Association of fashion designers and Oriental Fashion Center will jointly promote the improvement of comprehensive ability of designers and the transformation of brand value.服装设计师
In April 2015, Qingdao Zhongfang Yilian Fashion Industry Investment Group Co., Ltd. invested in the establishment of Beijing fashion show Technology Co., Ltd. (hereinafter referred to as "fashion show"), which is positioned as a professional designer service provider, providing designers with a full range of services around the popular trend release platform, original design transaction platform and designer incubation platform. Through providing designers with professional services such as information data analysis, online learning courses, development and production channels, brand promotion, distribution of sales channels, investment incubation, etc., an ecosystem of gathering, communication and sharing of original designers is formed. At the same time, big data analysis of fashion intelligence also provides fashion index analysis services for designers and industries, quickly obtains data analysis of show color, pattern and category, helps improve design efficiency, and provides different depth service standards according to different stages of designers. At present, the fashion show has four core user groups: Certified Designer, cooperative designer, contracted designer and investment incubation designer. In addition, the fashion show also has offices in Beijing and Qingdao, providing business support such as venue and ordering for the majority of designers, as well as supporting tea break, reception and multi-functional conference room. For the designer team to develop Fashion Mall, to provide designers with order, customer, transaction management tool system, to help designers more efficient management of goods, fast, safe trading.