Poetic vision -- women's sweater & Analysis of other stories benchmark brand
- Jan 16, 2020
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&Amp; other stories is a high-end women's clothing brand under Hennes & Mauritz AB, the parent company of H & M, which was founded in 2012 and focuses on the classic style of elegant literature and art, creating better fashion value for urban elite women. According to H & M's full financial report for the second quarter of 2019, the sales volume in the first half of the year increased by 11% to SEK 108.489 billion, and the & other stories, which were only sold in Europe in the past, will also land on China tmall's e-commerce platform before this autumn to actively promote the transformation.
&Amp; other stories is good at creating elegant vision with white, gray and camel colors, reflecting the elegant proposition of pure color sweater. It creates three-dimensional effect through geometric twist texture. On the basis of symmetrical beauty, it uses different thickness of twist texture for splicing integration or spacing arrangement, reflecting the sense of space with relaxation.
Fine hole drilling
Different from the full version eyelets in summer, the eyelets in autumn and winter are mostly combined with thick needles, which can be arranged in an orderly interval to present dynamic threads, break the dull and single of flat sweater, or interweave into fan-shaped or leaf shape, to reflect the delicate and elegant of sweater in the form of pattern, and show more soft and beautiful appearance against the soft pink system.
Tight and tight bottoms have always been one of the hot items in early autumn. Other stories highlights the charm of women's figure through soft lines. No matter the rippling Valley wave texture or the delicate and meticulous hole picking pattern, the sweaters reveal the true beauty of needle changes while releasing the air permeability, and seek the harmony between life and art.
Quite a blad.
&Amp; other stories creates an external cardigan through simple cutting and rigid silhouette. The use of wool or wool blended yarn adds the overall sense of quantity to the pure color sweater. It is simple and straightforward, and has a stable personality. In addition to the rough layout of twisted flowers, the ornament of waist straps or buckles further highlights the powerful presence of modern urban women, which is both beautiful and practical.
Sleeve type change
The change of sleeve type in women's sweaters has made a great difference among many brands in the new season, which confirms the strict control and forward-looking prediction of pop for the trend. &Amp; other stories' smart cut and loose version make the sleeves such as brackets and lanterns unique, and the casual and crisp shoulder drop shows the high-end atmosphere of simple European style.
Modern folk custom
Instead of the heavy colors and complicated geometric superposition, other stories cleverly use the positive and negative needle changes, sporadic Sequin embellishment, fresh color system and other fashion elements to create a new folk custom, which is lively, dynamic, full of modern atmosphere, and easy to wear in various occasions.
Fold line reform
The broken line element is also one of the iconic design points of & other stories. In addition to the extensibility of the body and sleeve, the line trace arrangement of small diamond ornaments also adds brightness and three-dimensional sense to the pure color single products, creating a flowing vision that attracts people's attention. The collision of color sense can also explore the evolution of broken lines, the combination of geometric sense of line, the transition of similar color system, the addition of letters and other ways to give an optimistic and upward attitude towards life.