New power of Korean design
- Jan 16, 2020
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Overview -- brand recommendation of Korean independent designer
The independent designers in Asia are gradually rising. Compared with the personalities in China and Tokyo, Korean brands seem to be more inclusive. The control and respect for the young generation make Korea gradually form its own temperament and use its own energetic way to catch up with the world's fashion. The cooperation between artists and brands, such as Quan Zhilong and Jin Jiya, who can raise the topic of fashion at any time, is more significant Intimacy, the search popularity and sales volume data of terms like "Korean shopping agency", "elegant style" and "Kong Xiaozhen" on a shopping website should not be underestimated. The following five recommended Korean designer brands are topical and hot in recent media, star wear and popularity of the public.
1. In recent street photos, Zheng Xiujing wore a rejina Pyo series of fruit green shirts, resulting in the hot search list of "butter and fruit green" matching entries in June; 2. Recto's topics on the date of micro blog search entries in June have been updated, and are recommended by many domestic famous designers' shopping malls; 3. The popularity of low class has been continuous, and micro blog, Zhihu, etc. have attracted people's attention Fame has always been at the forefront of the list of South Korean designers; 4. J. Chung was recently recommended to wear in her private life; 5. Lane Crawford is Asia's leading high-end department store, which was recommended and recognized in an official article.
Rejina Pyo -- dream summer
Rejina Pyo, the founder of the brand, integrates the delicacy and texture of the high-end brand in the minimalist design. The designer is good at using splicing, comparative elements, experimental materials and other design methods to create a textured one. In the previous seasons, the designer has been playing with buttons of different material shapes, which are not listed in the latest spring and summer series. Each single variety has a row of buttons, which are fine This season's colors are particularly prominent. The designer will use consistent design techniques to extract colors from art images and combine them with the feminine beauty to create a series full of dreamy summer style this season.
Recto - elegant pleats
Recto is a printing term. In English, it means "the right page of a book, the front side of a paper". Through this concept, the designer expresses the neutral design concept of the brand, that is, "not defining the boundary between women's and men's clothing", which combines the softness of women with the hardness of men's cutting, clean and simple, without fancy colors. In the latest spring and summer series, traditional colors such as black, white and blue are used in color matching to improve the appeal through the visual effect of cutting. The brand tries to convey a sense of comfort with the element of "wrinkle". Among them, the effect of wrinkle is made on a pair of jeans, which is truly innovative.
Low class - High Street
Low class is jointly founded by three designers. The designer is very good at catching popular culture, combining the street with the high-end fashion network, displaying the brand tone through color and line cutting. There is no exaggerated design, simple outline and low-key color are the brand's unique labels. In the latest spring and summer series, the designer combines romanticism and pragmatism, and the windbreaker turns over The detail design of the lapel and the lapel of the suit is wider and longer than the general one, which is good for modifying the facial line; the design of the windbreaker style is mainly based on the soot color and the fog blue, which is easy between the maturity and the personality. Even under the broad windbreaker profile, you can see the swaying posture of women, which is high, cold and playful.
J.chung -- deconstructed shirt
J.chung is a brand of the same name created by j.chung, a Korean designer. The brand always insists on exploring the regrets in the imperfections and reflecting them in the fashion. The cold city style integrates the sense of freedom and randomness, and uses simple design to create elegant details. In the latest spring and summer series, deconstruction style shirts are particularly prominent in this season, on the basis of maintaining the classic and minimalist shirt outline It is redesigned at the details such as the placket and cuffs. The asymmetric hem and neckline break the original balance and deconstruct. The overall style is rigorous with some personality.
J Koo - Ruffle cut
J Koo is a brand of the same name founded by designer J Koo in 2010. The brand style integrates advanced tailoring, female charm and fashion in the street. The brand's favorite design element, ruffles, is reflected in every season. In the latest spring and summer series, designers also use a large number of stepped ruffles for decoration design. Different from the past, the overall color of the series is plain and elegant, with the main colors of goose yellow, white and black. The overall clothing is simple and has brand characteristics.