New force -- comprehensive analysis of men's London Fashion Week
- Jan 16, 2020
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Review of highlights of London Fashion Week in spring and summer 2020
As one of the four major fashion weeks, London Fashion week may not be as hot as New York, Paris and Milan fashion week, but its creativity is obvious to all. Driven by the wave of brexit, London men's wear week in spring and summer 2020 has become the most international men's wear week ever. In addition to the participation of more than 20 non British designers, British local designers have also returned It's worth mentioning that Chinese design is the only one in London men's wear week. It can be said that London men's wear week in spring and summer 2020 is a very creative international stage.
Overall data analysis of London men's weekly show in spring and summer 2020
Through the analysis of pop big data, we can intuitively see the color trend of London show. The proportion of light grass green in green series and rose water pink in red series has greatly increased compared with the previous two seasons, and the proportion of soot blue in blue series has also significantly increased in the previous two seasons.
Theme - gentry impression
In the spring and summer of 2020 London men's wear week, the image of the gentry covers the whole fashion week. Brands such as 8on8, a-cold-wall, Ahluwalia studio, Edward Crutchley, etc. have successively launched fashionable Street suits. From the choice of color, the design of details to the wearing and matching, the gentry has become a synonym for modern high-level urbanists.
Theme - future movement
In the spring and summer 2020 London men's wear week, the words of technology, future, and sports are full of the whole fashion week. C2H4 Los Angeles launched advanced fabrics to create the future technology style. Brands such as a-cold-wall, Ahluwalia studio also use texture technology fabrics to create a future sense of sports suit.
Color rose gouache
Cool summer water pink, fuzzy gender boundary, spring and summer rose water powder swept all major fashion weeks in 2020. In London Fashion Week, we can see that all brands give full play to the color of water powder, and the combination of rose water powder and Western cover also shows the elegant demeanor of gentry.
Color - haze blue
The mist blue with masculine color tendency is not vulgar in men's wear week, the lower saturation reveals the vitality of not publicity, which is suitable for leisure style and more elegant clothing items. In London men's wear week, Feng Cheng Wang used the fabric with a more futuristic color of fog blue to present the combination of practicality and future ideals.
Color light grass green
Light grass green is a new neutral color in spring and summer 2020. As a whole, the saturation of the green system is decreasing in the color trend. The light grass green between olive green and cold gray, under the high saturation fluorescent green contrast in the last quarter, intensifies its practical sense and advanced sense.
Pattern geometric color block
The rise of geometry in pattern trend cannot be underestimated. With the increasing attention of sensitive words such as technology, movement and art, more and more geometry plays a certain role in pattern application. Color block splicing is the most commonly used expression technique. Kiko kostadinov, Charles Jeffrey Loverboy and iceberg all cleverly use geometric color block splicing in this design Science and technology, sports, art and other themes.
Pattern distortion printing
With the increase of heat, tie dye runs through 2019 all the time, and major brands also have single products on the shelves. However, at London men's wear week in spring and summer 2020, while retaining the tie dye track, it deviates from the trend of tie dye. From subverting the camouflage to washing the texture, distortion printing and dyeing all make eyes for it.
Pattern - graffiti
Under the guidance of market art, the cooperation between artists and brands is increasing day by day. On this basis, the expression form of graffiti is also mentioned in daily life. It is not difficult to see that the proportion of graffiti printing in the whole London men's wear week is greatly increased. Studio ALCH and Chalayan's graffiti printing and Bethany Williams and University of Westminster's partial graffiti printing are all covered with thick Thick street art atmosphere.
Fabric - tannin canvas
Tannin in the fashion industry has an unshakable position, every fashion week will have its budding. At London menswear week in the spring and summer of 2020, when Daning and designers make sparks - graffiti, making old, stickers, designers make Daning shine like a new life.
Fabric - Sheer
Perspective Tulle is no longer the exclusive fabric for women. In this men's wear week, the splicing, printing and dyeing of perspective tulle, as well as the windbreaker, jacket, shirt and suit presented by it, swept the whole London men's wear week.
Fabric - hand pleated
Drawstring pleats are one of the most commonly used designs to represent innovative designs. Because of their non fixity, they can create more possibilities for the wearer, and the pleated fabric has a stronger retro texture than drawstring pleats.
Details - Creative pocket
Due to the diversity and saturation of fashion design, we focus on the innovation of pocket design. Page pocket and color block pocket can directly guide people's vision, while craft pocket can tell the quality of a garment in a low-key way.
Single item - the city is convenient to the West
Benxi is one of the essential items in the street wear market and urban light tourism. It also dominates London men's wear week in spring and summer 2020 as usual. The suits of Munn and Kiko kostadinov break the conventional suits from the changes of structure and details, making the suits more personalized.