Mobile amusement park -- brand analysis of jouetie women's wear designer
- Jan 15, 2020
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"Jouetie" brand concept
Jouetie is a Japanese brand with street style as its main theme. Its main features are color mixing and retro tailoring. To be the woman who enjoys fashion of our own. The theme of the new season of 19 / 20 autumn and winter is "my fun-fair". Fun fair in English means mobile amusement park. It expresses the happy atmosphere and mood of going to the amusement park through the design of 'jouetie'. It combines the new charm of Pandora magic with different materials such as enamel and PVC, which are not bound by the world or age. It recycles wool and nylon materials and emphasizes details to create colorful fun Micro wave lineup. This year's popular down and down jackets are also reversible, allowing warmth to mix with the trend of the street, just like when you go to an amusement park and open a toy box.
Style -- light industry era
Trend and multi style mix and match is the basic playful language of "jouetie" brand. In the autumn and winter of 19 / 20, we started from the street trend to find the most interesting fashion elements in the light industrial style. We picked up the tranquility and safety under the black and white light and shadow again. The three-dimensional tooling pocket gives women the simple beauty of line art. It is like feeling the integration process of fashion and art in the quiet space, and the tooling elements are combined Mix and match with the decoration design to create a new industrial era of simple and delicate fashion.
Single item -- tide size Pullover
Oversize is a trend item that continues the brand culture. The fashionable elements such as the letters and interesting graphics of the brand can be included in it. The integration design of the novel and personalized knitted and plaid fabric makes the fashion trend play out the playful micro trend aesthetic feeling. The combination of PVC function and the interest of mesh lace makes the sweater become the best bearing trend of the ever-changing style Product.
Single item -- Micro damp velvet coat
Granular suede such as Teddy cashmere and lamb cashmere is a new melting agent for leisure and fashion. The use of bright colors increases the trend experience of cashmere fabrics. The splicing design is combined with quilted cotton composite coat, overcoat and other styles to create a new warm way to experience subculture trend in the current season. It is the most in-line item for fashion wear.
Fabric - Creative retro Plaid
The retro Plaid gives the street a variety of imagination. After combining with the graphics, it breaks the recombination. It is the amusement extension of plaid pattern. With the combination of random plaid and various fashionable plaid patterns, it creates the fashionable appearance of all kinds of plaid patterns, which makes Plaid still become a popular micro tidal element. The mix and match of outerwear, suit, shirt, skirt and other arbitrary styles makes the plaid come out from the retro Come, welcome the comprehensive renewal of the street tide.
Details - Fun cut and splice
The splicing and deconstruction design is the most common technique in Japanese street fashion style. In the autumn and winter of 19 / 20, "jouetie" integrates the splicing design with the structural lines of skirt, shirt and coat, so that the splicing and high-level cutting will collide with the multi-element micro tidal sense, and the zipper opening and closing decoration design and the heterogeneous splicing of neckline will play the casual style of girl micro tidal.
Pattern -- Japanese cartoon plot
Japanese comics have become the symbol of fashion culture in the amusement park. The rough lines of the original manuscript endow the street aesthetic feeling of fashion design and fun, the deconstruction of the story plot and the expression of the characters in the late winter, and create a new and unique Japanese comics, which is suitable for the design of girl micro trend.