How to Use Natural Light to Take Commercial Photos

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First audition

The object of this shoot is "two cans of vinegar", which is lightly packaged. For me, it's quite in line with my image style, and the client seems to be looking for me after that. On the day of receiving the product, before communicating with the client, I tried to take a few pictures, because the words "I love you" on the package reminded me of "flower" immediately. I wanted to use it as a background to make people feel romantic.

How to Use Natural Light to Take Commercial Photos

This one made a serious mistake. Because the whole is too bright, the packaging slogan can not be seen clearly, and then the stars grabbed the protagonist's elegance.

How to Use Natural Light to Take Commercial Photos

The composition of this picture is simple, but the reflective part is not handled properly, and the trademark is not clear.

How to Use Natural Light to Take Commercial Photos

This time when the background is full of stars, it will not be so eye-catching, but also a favorite piece of the client, so the second shot, I will follow the concept and mode of this one.

Adjustment after communication

Before the second shoot, I communicated with the client. The other side is very direct location, the last shot, many are not like my style, this sentence has a central sense (internal injury). Although I don't want to admit it very much, it's true, which makes me feel that when I take the case, the photos are not my own, not too arbitrary, but need communication and discussion between the two sides. In order to maintain their own style, the client wants to shoot the feeling, so I hope that the client can tell me all the topics, feelings, atmosphere and so on, but in the second shooting still encountered some difficulties.

How to Use Natural Light to Take Commercial Photos

Although the light and pictures are good, the flowers are still too eye-catching and the taste of commerce is heavy.

How to Use Natural Light to Take Commercial Photos

So, I changed the flower into a simpler full sky star, and found that the effect was good.

How to Use Natural Light to Take Commercial Photos

This one also looks good business, completely without my own flavor. In addition, the colours of flowers and vinegar are too bright to match.

Reorganize your thoughts

Because the second shooting failed again, even I felt too commercial. Although in the process of shooting, I always told myself that I wanted to shoot my image style, but I have been confused by the word "business". This is really not easy, so I communicated with the client. I showed him the article "Kitchen is a studio, snail biscuits made by myself" which I shared before. After that, the client hoped that I could integrate the vinegar bottle into the scene of daily life to shoot and interact with other objects. Let the pictures show a harmonious feeling, and have a taste of life. Although there is a shooting direction, but to let these two very abrupt pots into, it is really a bit difficult (touch the head), put where I feel very deliberate ah.

How to Use Natural Light to Take Commercial Photos

Finally, I chose the electronic pot, which makes people feel very family.

How to Use Natural Light to Take Commercial Photos

This picture is a little dark, so vinegar doesn't feel so good.

How to Use Natural Light to Take Commercial Photos

The final tentative finished product is this one, the light is very good, and then the electronic pot gives people a light taste of life, flowers will not rob the luster of vinegar.

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After the first stage is completed, the next step is to shoot the picture in the cup. This reminds me of the article "Making Japanese Muffins by Natural Light", so I used monochrome linen as the background to take pictures. I wanted to take a simple feeling. From my own point of view, the finished pictures were achieved. But when he gave it to his client, he said, "The glass bottle series has a feeling of life, but if you jump directly to the glass series, you will feel that there are some pictures missing in the middle, just like every atmosphere scene in the movie should have a succession of layouts, but there are several frames missing in the middle. "By what he said, I really felt this way when I saw the bottle body and the picture of loading, which really did not fit well. This detail was completely unnoticed by me, so the next appeal was "how to make the atmosphere of the scene last".

How to Use Natural Light to Take Commercial Photos

Because I want to express the biggest feature of this bottle of vinegar: loving fruit grains, so I put them on the spoon.

Scene changed to room

Because the next step is to let the atmosphere of the scene continue, so I changed back to the way of filming into the home, but because the proportion of cups and bottles is very different, it is easy to be placed together by the environmental things to grab the focus. So I choose the room as the scene, using the bed as the background, and then the morning light comes in, the picture will show a comfortable feeling, but here only red vinegar is more suitable, and the backgrounds of bedstead and desk are mainly yellow tone.

How to Use Natural Light to Take Commercial Photos

Be outspoken when you have something to say, and be good at choosing communication tools to reduce misunderstandings.

Then there was a little episode in the shooting of yellow vinegar. Because when chatting with the client, he talked about selling hand-made biscuits, so the other party wanted to try, the effect of their products and biscuits collocation. I would also like to say that you might as well try it, but in fact, the feeling inside is not very good, but I did not say it directly, which also caused the misunderstanding later. When shooting pictures of biscuits and cups, because of the relationship between composition, my habit is to put the cup behind. Although the client wishes vinegar to be the leading role in front of him, he always feels that the picture behind the cup will be more harmonious, which is where the misunderstanding lies.

Because the client mistook me for emphasizing his biscuits and trying to expose his things through their products. This is a big misunderstanding. I wasn't foolish enough to ruin the first commercial photography case I received in order to expose it. It was really because of the limitations of composition and the fact that the biscuit itself had no color. If it turned into depth of field after putting it, the picture would become ugly and the scene would be robbed before putting it in. Finally, my conclusion is that the misunderstanding, of course, is that I did not express my ideas at the first time. In addition, when communicating with clients, I used Facebook messages to talk, and only used words to communicate. It is more or less difficult to pinch each other's emotions or to overestimate the meaning of words. This is the point. Need to learn.

How to Use Natural Light to Take Commercial Photos

In order not to let the biscuit play or change the depth of field, so take the same size composition, but also at the expense of love on the spoon. In order to photograph the love pulp in the cup, the shooting angle should be raised at the time of shooting.

After a long circle, the final composition returned to the type I started shooting: using a table towel. Actually, at the beginning, I thought vinegar was a good thing to shoot in the way of "vinegar + bottle" and make the picture cleaner, because when vinegar was packed in a container and photographed with other things, it was inadvertently reduced to a supporting role. So the cleaner the composition is, the better. It's very difficult to integrate into the home environment to take pictures before. But these words, which were not spoken in my heart before, will also cause a misunderstanding just now. Plus, this is the first time to accept a case, and I am not very dare to express my real ideas.

How to Use Natural Light to Take Commercial Photos

In fact, I like the composition of long boards, but this has not been used!

The last part is the outer box. Because of the volume, the client wants me to take a picture in several parts, and finally synthesize another one. This vinegar packaging box is also light color, and there is no obvious trademark, only "I want to say to you" and "I love you" words, so it is a bit difficult to shoot. The above words and patterns are very easy to see because the picture is brighter, so I deal with more in the post-processing aspect, using sharpening to make the words clear, then lowering the contrast to make the picture softer, then reducing the transparency to 90%, and finally adjusting the white balance, so that the whole picture is white.

How to Use Natural Light to Take Commercial Photos

If the big words "I want to say to you" and "I love you" are black, it's better to shoot a little bit, and have a goal to look at.

epilogue

Finally, it's good to be a first time business photographer. In the process of shooting, the most important thing is really communication. If you don't have this, you can only shoot what you want and insist on one t, so of course, you can't satisfy the client. As the previous text said, taking a case, photography is not your own person, so you should have complete communication, and you should not lose your shooting style. Under these conditions, take photos that are satisfactory to both sides. In the course of this execution, of course, the work was rejected many times, but I will not feel sad, but more motivated to shoot, because when the final photograph was taken, the feeling was really very happy and accomplished, which is also the happiest time for me to take business photographs. However, I am quite satisfied with the results of this shooting. Of course, I have to thank the client for giving me enough time to shoot. The last few photos of cups, I think the overall visual can take better, but unfortunately "vinegar" is really not a good shot; feel like a container at the end, so I can't shoot biscuits as smoothly as I did, did not take the best results to let the client choose, this is really a little sorry. But I think the experience is accumulated slowly like this. If you have the chance to really try to follow it up, you will learn more than you imagined.


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