How do business photographers win customers'favor
- Oct 24, 2019
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For commercial photography, customer training is also a very important part. As a professional commercial photographer, if you want to get a day in the market, you not only need a certain level of photography technology, but also know how to impress customers. In fact, customer management is somewhat similar to the management of a relationship. Although "customer heart, bottom needle" (mistake), following some basic principles will surely make your "emotional road" less bumpy.
Everything begins with knowing her (him)
Whether it is to pursue someone or to associate with someone, it is necessary to know her well. The same applies to customers, do relevant homework before shooting, such as understanding each other's brand style, business background, commodity types, observation of their favorite photographic style and so on. On this basis, do photographic planning or make proposals for customers, will be more assured. In addition, sometimes it is necessary to remember the name of your subject clearly, such as shooting business figures or certain products, which can make customers feel your intention and attach importance to the job.
_Some company executives are especially concerned about whether others recognize him or not, so they must do their homework well! (Photo Source: The Phoblographer)
Being late is an absolute evil.
Punctuality is very important at all times. Even if friends and family can tolerate all kinds of lateness, it will inevitably lead to personal image deduction, let alone customers. Whether it's negotiation or shooting execution, it's better to arrive at the appointed place earlier than to let customers wait late. Especially when shooting execution, we should reserve preparation time. We should try our best to finish the preparation work before the customers arrive so that we can greet them calmly when the customers arrive and explain today's shooting plan.
_Don't be late for coffee even if it's about customers. (Photo source: The Phoblographer & nbsp;)
Punctual delivery without Delay
Punctual delivery is also an important point in photography cases. Perhaps this part is mostly based on customer's requirements, but when the delivery time is too harsh, we should be patient and professional to discuss with customers. When grabbing delivery time, remember to reserve buffer time for unexpected situations in the post-processing process to have time to deal with; if accidents occur, sometimes early delivery can also bring surprises to customers. (Editor's Note: "Sometimes" is an art. Let's see how you can handle it.)
Delay by delivery may be as annoying to customers as Delay by train or plane. (Photo Source: The Phoblographer)
Keep a positive attitude
Whether it's emotional or work, a positive attitude can give the other person a good impression. It can not only make the other person feel your attention and intentions, but also get a positive response easily. It's like actively proposing to customers, getting more suggestions from customers when necessary, whether they are useful or not; actively mobilizing the emotions of the subjects in portrait shooting, and interacting with them, it's easier to get the picture you want.
Give positive energy to the people around you with your positive attitude. (Photo source: The Phoblographer & nbsp;)
Attach a little surprise to make her (him) love you more.
Even if it's not a special day, sometimes giving a little surprise to a female (male) friend always warms up the feelings. Give customers some appropriate "small ideas" or "small surprises" is also one of the steps to improve their own likes. On the premise of spare energy, you can give customers some value-added services, such as taking more pictures for him than specified, or special services, using other special lenses to take pictures of different effects, so that customers feel that you are genuinely intimate or "earned" and leave a good impression.
Let the customer taste some sweets, he will do more propaganda and positive evaluation for you. (Photo source: The Phoblographer & nbsp;)
Showing confidence can make her (him) trust.
Before you can be trusted by others, you must trust yourself. If you can't trust yourself, how can you trust others? As a photographer, you must have some confidence in your profession. You should make your customers feel that you know what you are doing, how to shoot, and what kind of equipment you are using. Trust your major, they will cooperate with you to the maximum extent, and even give you more space.
Confidence is often one of the essential elements of success, but don't overdo it! (Photo source: The Phoblographer & nbsp;)
Keep calm and handle crises calmly
Crisis management is also one of the professional abilities. During the shooting process, it is inevitable to encounter some unexpected situations, such as equipment collapse, line breakdown, sudden change of weather, etc. At this time, you absolutely need to use your calmness to live in Hold, think about solutions, and discuss with customers when necessary. Don't be in a hurry. Your panic is not only unprofessional, but also makes customers more nervous, leading to worse situation.
_The situation that may be encountered should be anticipated before the shooting is carried out, and relative emergency measures should be taken to better avoid the panic when the situation occurs. (Photo source: The Phoblographer & nbsp;)