Follow up report on benchmark brand of women's sweater in ss2018 -- maje
- Jan 24, 2020
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Maje women's wear brand was founded in Paris, France, in 1995. Judith Milgrom, the founder of the brand, was born in the coastal town of Morocco, North Africa, full of exotic atmosphere, and grew up in the flower capital of Paris. Influenced by his experience, under the double cultural impact of romanticism and Middle East style, the women's wear created always has a mysterious, romantic, refined and refined Bohemian style, which is quite capable of It shows the beauty of women's diversity and self-confidence.
In order to celebrate the 20th anniversary of the establishment of the brand, maje invited Ouyang Nana to be the leading role of the Asia exclusive publicity plan, went to Paris to shoot the spring and summer 2018 advertising, and launched the maje x Ouyang Nana spring and summer series. Ouyang Nana is a promising young cellist who perfectly embodies the essence of the brand. Her personal and career growth is a journey to pursue her dream: in order to seize more opportunities, she made an important choice, not only to study classical music, but also to explore art, performance, comedy and other creative areas, perfectly reflecting maje's pursuit of talent and creativity.
Maje shop design is simple and atmospheric, full of geometric line sense. The overall color is bright white and wood color matching. The wood color floor is selected to correspond with the wall decoration, comfortable and natural without losing the design sense.
Pure color Pullover
As a necessary item in the fashion circle, the solid color pullover is classic and practical. Some details are designed on the neckline and sleeve to make it more delicate and stylized, gentle and elegant.
The flower element is sweet with a sense of liveliness. The embroidery technique is used on the sweater with more fine and high-level, strong sense of three-dimensional and outstanding visual effect. The embroidery follows the pattern structure to arrange the layout, which is skillfully integrated with the sweater, comfortable and natural.
Geometric hollowing out
The neat geometric shape is elegant and dignified, and the hollows are arranged intensively at the hem and cuffs. The front collar and the side of the sleeve are exquisite and unique, showing the casual small sexy, fully showing the female charm, and the overall design is simple and atmospheric.
Phantom fold line
The white fold line with illusory effect is simple and elegant, and at the same time, it has a modern sense. The black and white contrast color is classic and endurable. The fold line at the hem is a good way to break the dull black color and increase the relaxed and elegant feeling.
Multi purpose Cloak
Cloaks are easy to wear and take off. They can be used as tops or scarves. They are soft, comfortable and warm. The double-sided two-color cape is more practical and can be adjusted freely according to the overall wearing.
Knee length cardigan
The knee length cardigan can be easily matched with skirt or trousers, and the body shape can be lengthened. The lace up design at the waist is full of leisure and more functional.
Sweater style recommendation
Similar brand recommendation - zuczug Suran, founded in 2002 in Shanghai, in 2008, the brand was transformed from a personalized designer brand at the beginning of its establishment into a multi series of women's wear design brand, "life and imagination" as the basic concept of the brand, and presents the brand image with real ordinary people. The main designer of the brand is Wang Yiyang. The name of zuczhg comes from the abbreviation of a small town in Italy, which proves the simple, natural and simple style. Similar brand recommendation - maxmara mesmara, an Italian brand, was born in 1951. Its founder, Mr. malamodi, is known for his ability to design clothes suitable for all women and resistance to the short-term trend of fashion industry, but always full of the sense of the times. The first maesmara series combines French and Italian styles, focusing on simple lines and tailoring, and has since successfully launched other series.