Comprehensive report on the benchmark brand of men's wear in spring and summer 2018 -- sports function
- Jan 24, 2020
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Outdoor sports brand list
Brand dynamics - co branding Renaissance kappa / FILA
(left) with the rise of the "cross label fever" and the retro trend, the Italian classic sports brand kappa has once again become the focus of attention on the street. The brand has also launched joint masterpieces with C2H4, Gosha rubchinski, opening ceremony and a.four labs, which are loved by the street people. (right) recently, FILA has been working together with Dickies to create a new joint brand series. The joint name of this time focuses on the retro sports design of FILA. Two brands of logo are injected into the single product, which is made of Coolmax materials and emphasizes the use of hot summer weather. FILA once again launched the spring and summer clothing series together with d-antiote, inspired by the idol group new kids on the block, which was popular in Europe and America in the 1990s, and the most popular idol group the blue in South Korea 。
The north face / Columbia
(left) following last summer's first collaboration, Columbia has recently teamed up with xlage again to bring a new co branding series. Positioned in the 90's Retro street style, the main product is Santa Ana anorak jacket series. (right) after the leather down series and snow mountain printing series released in autumn and winter last year, the two brands of supreme? And the north face? Have joined hands again this season to bring you a new spring and summer 2018 co brand series. The cooperation between the two sides is based on the theme of "metallic", so the metallic bright gold, silver and copper colors are selected as the main tone, among which mountain Parka snow coat and mountain Bib pants made of waterproof materials specially developed for supreme are the main characters of this season; the north face? And Junya Watanabe man? Co branded series hosted by Watanabe Watanabe will focus on On top of the tooling, it infuses the fashion aesthetics of the metropolis, so that the modeling and function are combined.
Storage display is the way most outdoor sports brands use. With the continuous injection of brand technology, it is an inevitable trend to upgrade the stores and display in time.
Hanging rod color
In terms of color, black is still the preferred color for men's clothing brands. In spring and summer, the Striped red is active, driving the overall fluency.
Theme - professional function
Waterproof, sunscreen, windproof, anti sprinkling and other professional properties give outdoor sports enthusiasts a safe choice of space.
Theme - 80's Vintage
The sense of retro continues to ferment in sports brands. In the 1980s, it collided with the modern modern and classic fashionable style.
Theme - block contrast
A large area of active colors collides with the passion of sports just like chemical reaction.
Details - hidden pocket
Low profile invisible pocket adds security to sports storage, and smooth lines become part of the clothing structure.
Details - functional mesh
The ventilation mesh adds bricks and tiles to the sports function, and the trivial splicing details accidentally inject a sense of nationality. The vent of the hood collar is controlled by the zipper, and the sweaty back is made of partial or large area mesh fabric to increase the comfort of outdoor sports.
Details - underarm ventilation
Although the new nylon fabric has been upgraded in terms of air permeability, it still adopts the mesh hole splicing method in the armpit part easy to sweat to ensure comfort.
Details - text webbing
Text ribbon is active in leisure brands for a long time, which is like a viral decorative element invading the sports brand, with a sense of logo.
Pattern - camouflage
The military green wind seems to be implicit and gentle to the sports world. The integration of soft color matching and metal texture drives the overall technological feeling.
Item - Sun suit
Good physical sun protection to protect summer sports.
Piece - belt pants
As an accessory of the belt now undoubtedly become the focus of pants, plastic buckle more outdoor sports sense and portability.
(left) particle fever belongs to Shanghai Chijian Technology Co., Ltd., a high-end designer sports brand launched by Shanghai Chijian Technology Co., Ltd., which refuses meaningless labels and practices all pioneer plans related to sports wear freely from the multiple perspectives of art, technology and culture. (right) peak performance, a Swedish outdoor sports and leisure brand, was founded in 1986 by a group of professional skiers who are passionate about sports design and natural experience. All peak performance products are designed in accordance with the concept of creating products that designers like and can use. Whether it's a ski suit, a knitwear or an excellent accessory, peak performance combines functional elements, noble design and high-end materials, making every good athlete feel excited and love it.