Brand analysis of T-stage men's wear in autumn and winter of 19 / 20 -- C2H4 Los Angeles
- Jan 19, 2020
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Theme inspiration - "fm-2030" superhumanism
C2H4's design inspiration in this quarter comes from F.M. esfandiary, a super anthropologist in the 1960s in the United States who firmly believes that the progress of science and technology will make mankind complete the "eternal life" in the sense of species in 2030. With this expectation for the future of mankind, he changed his name to "fm-2030". The brand combines the future concept and academic spirit of "fm-2030" and many other super humanist scholars of the same era. In this series, the brand pays homage to the ancients and infuses C2H4's own understanding of super humanism. The new interpretation of 19 / 20 autumn and winter series discusses the changes of human physiology and life state and the significance behind them, as well as the impact on fashion.
Joint design - C2H4 x mastermind Japan
The joint design takes the logo of mastermind Japan brand as the design element, and the wide webbing is applied in the sweatpants and other single products by the way of splicing design. The skull element and English name of mastermind Japan brand are applied in T-shirts and other pieces by printing and other means. Combined with the latest season's main theme of science and technology, some parts are decorated with reflective materials, perfectly interpreting the concept of futurism in autumn and winter of 19 / 20.
Key piece - silhouette
In the new season, more attention is paid to the change of tailoring. In addition to the long sleeve hooded sweater, the sleeveless and loose large-size sweater is an important matching piece in the new season, and the color contrast splicing and pocket decoration are important design elements.
Key collocation - layering
More and more attention has been paid to the concept of layering. The rise of indoor light sports has led to the popularity of tight sports long sleeve T-shirts. The latest season of C2H4 Los Angeles brand also plays with layering, whether wearing a silhouette shirt or a loose coat, with a tight long sleeve T-shirt inside, the overall sense of modeling is doubled.
Materials - tech fabrics
C2H4 Los Angeles this quarter's design inspiration comes from F.M. esfandiary, a super humanist scholar in the 1960s in the United States, so it also continues the futurism concept in material selection, with waterproof fabric and reflective material as the focus of design.
Details - linear decoration
Sports drawstring is an important design element, which frequently appears on the cuff and waist in the show. Besides decoration, it can also play a role in changing the profile. Piping decorative elements are also important design points. Piping with reflective materials can play a unique visual effect, and is widely used in jackets, sports pants and other items.
Details - patchwork
Color block splicing is a conventional design element. C2H4 Los Angeles emphasizes color collision and proportion adjustment in the new season. The combination of color blocks of different gray levels brings a refreshing design effect.
Details - Pocket elements
The popularity of functional style has led to the wide application of pocket decoration. In the new season, the pocket design still continues the interesting three-dimensional effect, and the color contrast design of the same color is more convenient for the overall modeling.