A new forecast of the trend in 2019, key words: retro, logo, street style
- Feb 11, 2020
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The latest trend report of American retail investment research company & nbsp; Jane Hali & Associates LLC & nbsp; points out that the macro-economic environment in 2019 will cause pressure on retailers and brands, and there will be great development opportunities. Retailers and brands need to take active actions to grasp the right trend.
Founder and CEO of Jane Hali & Associates LLC & nbsp; Jane Hali pointed out that potential interest rate hikes, "easing" housing market and shortened loan cycle and other macroeconomic factors are not an ideal environment for the post holiday shopping season.
Jane Hali also pointed out that pure e-commerce retail will still be one of the threats of traditional retailers, and the emergence of more guerrilla stores and new store concepts will make the market competition increasingly fierce. And an urgent question is: even if the Sino US trade war is now in a "ceasefire" period, how will it evolve in the future?
Jane Hali has interpreted the development of fashion trends in detail according to several subdivisions such as clothing, shoes, fashion brand, resale and rental market, and predicted retailers and brands with excellent performance in this field. Details are as follows:
Clothing category: in 2019, large denim jacket, loose and wide leg jeans, edging and tooling jeans are just red. In addition, with the continuing trend of retro trend, the market demand for bleaching and tie dye washing products will be more vigorous. Driven by this trend, the development of American youth clothing retailers & nbsp; American Eagle Outfitters and Abercrombie & Fitch, American leisure fashion giant gap group (its brands gap and old navy) and other companies is likely to be more "smooth".
Footwear category: the retro style has also been extended to footwear. Daddy's shoes are one of the most popular trends of footwear at present. The retro style will continue to "maintain an important fashion position, and the strong sports style is expected to continue. But in the future, the heat of daddy's shoes may drop a little, and low heels and thick heels will make a comeback. " According to this trend, brands and retailers such as Nike, Adidas, vans and foot locker may have excellent market performance.
Fashion brand category: street style is still the "hot fried chicken" in the future - integrating with luxury goods and becoming one of the mainstream fashion. "Although street clothes are famous for the casual style of pullovers and T-shirts, we do hope that the 2019 fashion brand product design will incorporate more tailoring designs."
If the combination of chaopai and retro style, logo style is also one of the future trends. This trend covers many fields, including famous Yoga sportswear retailers in Canada & nbsp; lululemon, Urban Outfitters, American designer brands Ralph Lauren and PVH.
In addition, the trend of neutral wind and sustainable development should not be underestimated.
From the perspective of resale and rental market, generation Y and Z's pursuit of environmentalism and moral fashion, as well as "luxury consumption and instagram social pressure" have shown that environmental protection, morality and other factors are the "key" to enter the sharing economy. The second-hand clothing consignment website & nbsp; thredUP, the social fashion e-commerce platform poshmark, the Los Angeles environmental protection fashion brand transformation, the second-hand luxury bag consignment website rebag and so on will have a greater development prospect in the future.
This trend forecast is consistent with the results of the 2018 Research Report of & nbsp; thredUP. ThredUP's report shows that 71% of consumers plan to increase their spending on second-hand goods in the future, and the total sales of second-hand ready-made clothes in the world are expected to exceed 41 billion US dollars in 2022. (for details, please refer to luxuriance: cheaper and more environmentally friendly. Millennials lead the trend of second-hand shopping. In 2022, the sales of second-hand clothing will exceed 40 billion US dollars.)
About & nbsp; Jane Hali & Associates
In 2015, Jane Hali established Jane Hali & associates and introduced a patent research law & nbsp; pie + O ™, which analyzes retailers and brands.
Prior to the establishment of the company of the same name, Jane Hali had more than 30 years of rich experience in retail, wholesale and investment consulting. She served as CMO, chief commodity officer and other positions. During her tenure in & nbsp; Rodier Paris USA, she was responsible for purchasing and commodity planning. She was also one of the executives of & nbsp; planet retail investment research.
Jane Hali's research and comments have repeatedly appeared in the reports of & nbsp; women's wear daily, Wall Street Journal, Forbes, USA Today and other well-known media, as well as in mainstream TV media such as & nbsp; CNBC, Bloomberg and NPR.
Source: WWD, official website of Jane Hali & Associates, chronicle of luxuriance
Author: Jiang Jingjin
Photo source: pexels, a free photo website