A comprehensive analysis of Japanese women's retail market
- Jan 16, 2020
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Tokyo market has always been the trend orientation of Japanese style closely concerned by the market, reflecting the latest popular interpretation in Japan. In July 2019, according to the latest information from Tokyo, it can be seen that the Japanese market in early autumn 2019 keeps the local style while keeping up with the market trend, and the use of color stripes has become the most eye-catching detail design. Let's take a look at the women's clothing market in the eyes of photography brother!
Color stripe application
In the Japanese market, photography brother cleverly captured the market bright color group - color stripes. These colors are generally light and light, with goose yellow as the main melody and light blue strips to form a lively texture, with thin knitwear as the focus.
T-shirt single item
In the Japanese market, the early autumn T-shirt items are mainly based on interesting and leisure patterns, while letters, photos, animal heads, fruits and other patterns are still important patterns, and the overall style is mainly loose and leisure.
Polo shirts are more abundant and diversified than T-shirts in the early autumn market in Tokyo. The design techniques are integrated with multiple techniques such as splicing and color contrast, labeling graphics, and full-length printing. There are also many medium and long styles, with the most emphasis on the style of leisure college.
The number of pieces of the sweater is also increasing. Tie dye technology, letter embroidery, geometric figures, photo jigsaw and other design details bring a good visual experience to the sweater, and the hooded sweater is still the main model.
In the early autumn of 2019, a large number of knitwear Pullover pieces have appeared in the Japanese market, mainly in the earth color system. The round collar and small V-collar are the key collar types. The details of the stitching embedded in the webbing are eye-catching, and the pattern is more concerned with technology (alien spacecraft), environment (Earth totem pattern), etc.
In the early autumn market in Japan, the light and thin texture of shirts in spring and summer has gradually faded. Cotton and hemp fabrics are mostly used in the fabric, and stripe patterns are the main shading decoration of the fabric. Deconstruction and disassembly splicing are the main cutting technology of shirt design.
While the lower garment retains the deconstruction style of Japan's local garment tooling, it also follows the market trend and integrates the pleated splicing elements, webbing, and strap decoration details into the key details of the lower garment design.
In the early autumn Japanese market, the design of the outerwear single is mainly based on the internationally famous brand design, and it is worth noting that the Japanese local brand ground y, which is greatly enhanced by sexy photo printing.
Because it is still in the hot July, only a small number of down clothing items can be seen in the Japanese market, most of them are light and thin down clothing, the color is more close to the environment color, occasionally a single bright color appears, and the overall style is more moderate.